PILLAR I
BUILDING PREDICTABLE SALES MODEL
Day 1
Kick off
- How we will work together
- Pitch decks review
Entrepreneurial process and sales
Milestones
- Understand the process of your business
- Where are potential pitfalls
- Focus and accelerate
Building sales model and value for customers
- How you develop sales competences
- Team: roles, assignments and responsibilities
- Avoiding mistakes
Surviving the valley of death
- Reaching business resilience
- Tips: how to stay alive crossing valley of death
Exercise
- You will make a self-appraisal of your business (prepare/revise your strategy)
Day 2
Understanding customers
- Why customer is and always will be KING
- Practical use of techniques to get customer feedback as quickly as possible
- How to get focused on what your customer really wants
- Understanding customers in non-domestic markets
Exercise
- List and test of customer assumptions
- Your business model and pitch deck alteration
Organize to scale
- Tools to bring lean mindset to your company and get desired results
- What should be under control if you want to build a growth-oriented business
- Planning is life blood, KPIs make it circulate
- How to achieve productive relations among founders, owners, managers and employees
Exercise
- Template of tasks and operations, key processes, organizational outline
- Identifying and removal of waste
- Your business model and pitch deck alteration
Building efficient sales model
- Unique sales proposition (USP) to customers. Revenue as condition for fundraising
- How to standardize sales process and and make it repetitive
- How to measure success through KPIs and make sales predictable
- Understanding and adapting to competition
- Map, develop and optimize your sales funell and customer journey
- Difference between B2B and B2C sales channels
- How you reach your customers: digital and traditional marketing channels
Exercise
- Sales funnel outline
- Prototype sales process
- Your sales model and pitch deck alterations